Efficiency “Power of One” Campaign
Noel Dempsey T.D., the
Minister for Communications, Marine and Natural Resources has launched
the Power of One campaign - a two-year national campaign to address
the issue of energy efficiency in Ireland. The nationwide campaign
is designed to highlight what each of us - as individuals - can
do to reduce wasteful energy consumption.
With increasing energy demand as a result of the strongly growing
economy - and with the new era of high global energy prices, further
sustained action on energy efficiency is a key Government priority.
Ireland’s total annual energy requirement grew in absolute terms
by 59% between 1990 and 2004 (3.4% per annum on average) and increased
in 2004 by another 1.4%. In line with the EU and international focus
on energy efficiency, Ireland can take steps to manage and reduce
energy demand - but it requires collective action on the part of
consumers and the economic sectors.
The main objectives of the Power of One Campaign are -
||To build awareness on types and sources of energy,
costs and environmental impacts
||To inform consumers about the impact that inefficient
energy use has on costs and the environment
||To encourage individual responsibility and change
in behaviour in small ways - every day
||To empower individuals to recognise their role
in the challenge and to use their power to collectively make
"Energy is essential to our daily lives. It heats our homes, fuels
our transport and supplies our electricity. I believe that each
of us has a responsibility to make at least one energy usage change”
- said Minister Dempsey. “This campaign will pose that challenge
and encourage the opportunity for everyone to make a positive impact."
The national campaign - overseen by the Department of Communications,
Marine and Natural Resources, working with Sustainable Energy Ireland,
which has the involvement of ESB, Bord Gáis, EirGrid, Airtricity
and the Department of Transport - will target multiple audiences
- including households, SMEs and the public sector, as well as the
||A major media initiative - the Power of One
Street - was also announced.
This initiative invites householders throughout the country
to “live” on the most energy efficient street in Ireland.
Selected households will undergo an energy survey into their consumer
preferences and behaviours in relation to heating, lighting, appliances
and personal transport and the initiative will set special challenges
throughout the year with the goal to make homes and individuals
more energy efficient and aware. All challenges and progress will
be monitored so that the public can chart the participants’ progress,
give their support and gain inspiration to change their own energy
Those interested can enter online at the Power of One Street
website - Click
TG4 weather presenter and “You’re a Star” personality, Daithí O’Sé
has been named spokesperson for the Power of One.
| “I am really pleased to be a part of this campaign,
because it shows each of us how we can be part of the solution.
I needed a lesson or two when it came to energy efficiency and
am already making some changes - from turning my TV off instead
of leaving it on standby, to unplugging my phone charger when
I’m not using it. This is a campaign in which everyone can truly
get involved and motivated."
“I also believe that Government Departments and the public sector,
generally, have a responsibility and opportunity to lead by example
on energy efficiency. Whether it is a local authority or decentralising
Department or a State Agency, every part of the public sector should
be leading the way on efficient use of energy” - said the Minister.
Minister Dempsey also announced plans for all-island cooperation
on energy efficiency in the coming months - “We are working enthusiastically
with our Northern Ireland colleagues to make this an all-island
campaign as part of our shared energy agenda”.
Power of One opens with a mass advertising campaign.
It continues with additional TV ads later in the autumn -
along with outdoor and online elements. A wide-ranging public
relations campaign will communicate the key energy efficiency
messages throughout the next two years and will encompass
targeted sectoral programmes, as well as information and education
The existing energy efficiency programmes run by Sustainable
Energy Ireland will be reinforced by the campaign.
The Minister confirmed that he was pursuing the scope for additional
incentives and support to underpin the energy efficiency drive.
For more information -